Leviev Ltd. is the parent company of Golden Reflections and PureJewellery.ca, with products sold in over 600 retail establishments throughout Canada including 375 Walmart Canada locations and hundreds of independent jewelers and gift related retailers. With its roots in the jewellery industry since 1985 through its sister company, Jewels By Koby Ltd., Leviev is now a leading manufacturer of eco-friendly jewellery products, personalized jewellery and photo gifts, with a strong consumer product base in gold, silver and stainless steel jewellery. Currently through iJustPrint.com, Leviev Ltd. is offering a complete line of offset, digital and large format print solutions to its entire strong dealer base. iJustPrint.com also showcases and combines Leviev's full lineup of personalized photo gifts and medical jewellery through photosEngraved.ca, with links to its jewellery offerings through pureJewellery.ca. Leviev continues to promote and offer a "pure" eco-friendly approach to jewellery by promoting the re-use of earth’s above-ground supply of precious metals. All of Leviev's line of Pure ecojewellery is created with conflict free diamonds and gemstones which are guaranteed to originate from ethical and environmentally responsible sources, and are derived from non-virgin, third-party certified recycled gold and silver. Pure products are currently showcased on Walmart.ca through the "pure ecojewellery" brand name with over 500 product skus and continue to grow in number week by week. Leviev have most recently introduced a new line of MEDICAL jewellery utilizing surgical 316L stainless steel into the marketplace, with plans on launching a new medical jewellery division in 2014. Leviev continues to innovate the marketplace with new products year after year.