As its name implies, Futureweb focuses largely on Internet communications, with a view towards what's coming tomorrow. The central activity today is writing and shaping websites that are dedicated to the mobile environment. This means fewer pages, less words per page and images that are all optimized for the small screen. Don't confuse this activity with 'Mobile Responsive', which just involves taking content from a desktop site and programming it so that it can be read ('somehow') on mobiles. With endless scrolling..... No. 'Mobile Dedicated' is a separate track that's completed centered on the mobile viewing experience. We cut to the basics, the essentials and this way people will actually read on a mobile-viewed website. All other activities in Marketing Communications are equally dedicated to delivering 'Less words, More impact'.