We give young people, brimming with talent, but from challenging backgrounds, the opportunity to start fulfilling and fun careers in the marketing industries. We mostly find and fund year-long apprenticeships for them in the best firms in the country and inspire and support them along the way. We have also supported individuals through mentoring and will also offer new programmes in future, but everything we do will help young people start a sustainable career in marketing and marketing services. The marketing industry is waking up to the disadvantages of their lack of social diversity and many firms are crying out for help to improve their talent pool. So, our talent will find many welcoming homes.