You are a Chief Sales Officer, EVP Sales, or equivalent, of a B-to-B Salesforce. Regardless, you’re always optimizing Sales Effectiveness. So far you are driving sales improvement actions and investments without a solid data foundation. The Third Sales Wave changes that... It’s not about Software, Training, or any other Sales Effectiveness Solution you have seen so far. It’s a guided Path to Sales Excellence and predictable Sales-Growth. Driven by (Benchmark-) Data, Predictive Analytics, and built-in Industry Best-Sales-Practices. It’s about getting fact-based Salesforce insights (by measuring the Maturity of the Capabilities and Competencies of your Salesforce), detecting KPI-Gaps (by benchmarking with Peers and Sales Leaders in your Industry/Country/Region), bringing context to your underperforming Sales KPI’s (by Predictive Analytics), identification and prioritization of sales wins, fact-based decisions and aligned improvement actions.