The Franchizery is a franchise consulting firm whose main activities are advisory services for business people interested in acquiring a franchise and establishing a presence in a designated territory. The firm evaluates franchise opportunities and assists franchisors in entering new international markets with suitable and successful franchise concepts. The firm was established in response to an underserved market in the region for a high level sophisticated approach to franchise acquisition and establishment based on thorough due diligence and assessment. The world of franchising has become complex and complicated that many potential franchise buyers need specialist assistance to interpret the vast information available about each franchise and to conduct thorough comparison among potential franchisors. The firm has the appropriate know-how, resources and set up to assist franchise buyers in research, due diligence and decision support.