The Strategy Works has been established for 16 years as an independent strategic marketing / sales consultancy; with a particular focus on B2B customer intelligence. Specific research tools (such as ‘sell against guides’) are designed to improve customer insight, market profiling, business retention and new customer gains. Operating a virtual business model, The Strategy Works has over 100 global staff and a cost effective ‘output not time’ approach to pricing. TSW works across a wide spectrum of B2B sectors, but particular expertise exists in chemicals; building & construction and mail.