In the era of social business, it is important to build an expressive presence, establish authentic authority and earn influence by capturing and maintaining attention in a noisy newsfeed. Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media. Known as Australia's LinkedIn Demystifier, Jo guides professionals and organisations through the complexities of LinkedIn and social marketing tools. Learn how to communicate your career and business brand message, showcase your talent, and build thought leadership and relationships through her presentations, workshops and mentoring. Branding, learning and networking have always been part of Jo’s professional life. With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses. Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world in how to better connect and communicate to make a difference. She was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing, ranked number 4 on Klout’s LinkedIn expert list, and was named #2 LinkedIn Expert in Asia Pacific for 2018. She is the Perth host of #LinkedInLocal Perth, a collaborative networking event, co-host of video series #TheLinkedInCouch and is the co-author of ‘Get Good or Get Off - A guide to getting it right on social media.’ Discover more: https://au.linkedin.com/in/josaunders Twitter: @JoSaundersAU