What do we do? In a nutshell, WDA makes people want to buy your ‘stuff’. We do this by creating differentiation and stand-out, and by properly leveraging the one thing which makes every business unique – its brand. Does your brand clearly position your business? Does it give real stand-out in your marketplace? Does it convey how you’re different from your competition? And does it give your customers reasons to buy from you that they can’t get elsewhere? Effective branding should be at the heart of your marketing strategy, because it directly drives business. Which is why it’s something we always try and get a good handle on before taking a clients’ message to market. And the reason you will never find us telling clients to ‘build a new website’, ‘create an app’ or ‘launch a social media campaign’ – without first ensuring a strongly differentiated brand foundation is in place.