LELA by renowned fashion designer Varija Bajaj is an ethnic fusion apparel prêt brand. It is modern yet keeping our traditions alive by offering the best of traditional Indian and modern contemporary styles. In its true Bohemian free spirit LELA carries forward the design Philosophy of VARIJA forward. By celebrating Life for no reason LELA personifies happiness and renders artistically in its creations through vibrant colours, unconventional silhouettes and subtle but unique surface ornamentation. A true patron of this and that look, VARIJA is a leading name in the Indian fashion bridal segment. VARIJA Design Studio under designer Varija Bajaj specializes in customised bridal requirements with expertise in figure corrections and colour –skin balance. VARIJA is a member of FDCI (Fashion Design Council of India) and has been part of India Fashion Week for several seasons. VARIJA also has a lot of joint shows with various lifestyle and fashion brands besides doing her own shows with different themes to her credit. Apart from retailing through 40 multi-brand stores pan-India….VARIJA retails through her flagship store in Defence Colony, New Delhi. Our collections are adorned with various Bollywood celebs like Jacqueline Fernandez, Mugdha Godse, Hrishita Bhatt, Asin, Karishma Kapoor, Gauhar khan...to name a few.