Cera founder saw in Bangladesh first-hand the effects of devastating dehydration. Wanting to make a difference, she accepted a position working to raise funds for research at the International Centre for Diarrheal Disease Research (ICDDRB) in Dhaka, Bangladesh. Cholera outbreaks were causing suffering and death at a massive scale. She and ICDDRB doctors were attempting to stop the widespread death and malnourishment caused by the severe dehydration. By implementing an innovative teaching and training program, developed by Riikonen, they introduced Oral Rehydration Solutions (ORS) to the local villages throughout Bangladesh in collaboration with the Bangladesh Ministry of Health. Working with future company partners, Drs. W. B. Greenough and David Sack, Riikonen also collaborated with other preeminent pioneers of the ORS movement. Scientifically proven through evidentiary based testing to be more effective at rehydrating patients than IV therapy. Our rice-based formula, with it’s complex carbohydrate source, is more effectively absorbed into the body for a longer time period than any simple sugar-based ORS on the market today. Ceralyte controls even the most severe symptoms of dehydration and diarrhea, and balances fluid levels on a cellular level. No matter how severe the dehydration or the environment, Ceralyte has a formula to treat dehydration and keep you hydrated and is AMEDD approved with NSN's. The Cera family of products, from our Cerasport, Cerasport EX1 and Ceralyte 70 have the right balance of carbohydrates and electrolytes to ensure you and your team maximize their combat power and stay strong all day, all mission- all deployment long. All natural, zero added sugar, non-GMO, vegan friendly. . Cerasport and Cerasport Plus are the only sports drink classified as Green in the Army's G4G program and JCCoE (Ft Lee) Approved for both Garrison and IMT (Initial Military Training).