Marketing research has the ability to help business solutions companies hone and mold their brands, services, and product offerings to specifically meet the needs of their customers. On the other hand, marketing or developing a solution without research is dangerous and can be costly at best. For example, take the shotgun vs. hunting rifle analogy: Shotgun blasts are wide, unfocused, and create unnecessary collateral damage. A shotgun approach to marketing, development, or service re-imagining leads brands to solutions that don’t quite fit their customer’s needs, aren’t priced optimally, or have fatal design flaws. Market research solves these and other marketing challenges by trading-in the shotgun for a hunting rifle. Like a hunting rifle, market research enables brands to zoom-in on their targets and know exactly how to meet their needs. Market research takes the guesswork out of the equation.