Cooler Concepts is the world leader of custom designed beer cooler shelving. Consultants have used our 20 years of cooler experience and products to benefit some of the bar and beverage industry's largest and smallest projects. Cooler Concepts provides each individual project with: -An analysis of need and budget -Individualized design and layout -Up to date industry knowledge -The safest and most efficient custom beer shelving system available Our full-service approach, extensive knowledge of the Draft Beer marketplace and experience allows us to provide the best custom beer shelving system period.