Private Brands is a designer and manufacturer of premium performance safety products. We offer an unwavering commitment to developing advanced, task specific solutions to fit our customer’s needs. A bold brand that takes design and technology to a new level whilst ensuring all products conform to Australian Standards. Private Brands is the home of 3 market leading brands in the safety industry; Force360, Bata Industrials and IceKeg. All brands provide a premium safety solution for our customers - Force360 in the Personal Protective Equipment space, Bata Industrials in the Footwear space and IceKeg in Hydration. Private Brands sells and promotes its industrial safety products through authorised distributors and major retail outlets across Australia.