CVET LLC was founded by Northwestern University Kellogg Professors James Anderson and Eric Berggren. Based on over 20 years of research and successful implementation at client firms, we develop best practice processes and tools to help B2B companies become the customer value leaders in their markets. Our approach was described in-detail by Dr. Anderson in his "Value Merchants" book, as well as several Harvard Business Review articles. The Customer Value Management Expert Toolset® (CVET®) guides you through the process of measuring your value to your customers in monetary terms and then creating sales tools to persuasively demonstrate that value to target customers. Best practice companies have improved their sales close rates, win rates, and the profitability of business won. With Value You Grow®.