The label embraces a unique collection of artists with distinct cultures and is built on artistic diversity and selectivity. It has created a home for singers – established and emerging, mainstream and maverick. As an independent record label based in Mumbai, the label’s aim is to support and promote emerging and established artists pan-India; releasing music, organizing tours and securing press coverage for the artists & acts signed to the label. We see a world where the artist is supported and enabled to pursue the creation of amazing music, and to organically find connection with their audience. The company’s mission is to secure the means, space and resources needed for the development of tomorrow’s artist and their original expression. We assist artists, arrangers and producers in developing music by producing, promoting and distributing their music and helping them to build their brand so they can free up time and resources to invest in their creativity.