Mobile service subscription is at the point of a massive revolution. The SIM card is disappearing and more and more subscribers are able to download a 'digital' subscription over the air to their devices on demand. Within the next few years this will become the norm. Cloud9 is an MVNE with technology and a portfolio of IMSIs to quickly implement multi-IMSI SIMcard or e-SIM solutions. The company owns all of the IPR of its core network - HLR, GGSN, SMSC, GMSC, USSD Gateway etc. and as such is ideally placed to provide innovative multi-IMSI and multi-MSISDN solutions. This makes it ideally placed to take advantage of this revolution. Headquartered in the United Kingdom, it’s central infrastructure is housed in the internationally renowned Telehouse North co-location facility in London’s Docklands with local core networks configured within the Amazon Web Service cloud enabling the interconnection of all of the required signalling and telecommunications equipment with various international networks.