We analyze emotions to identify people's desires and needs. To make this possible we have created software that can accurately calculate the value that each of us attributes to words, decoding them in a measurable and quantifiable digital language. Through our algorithms it is possible to find out what people really want or associate with products and services of Companies and Institutions. This allows us to have a complete and absolutely realistic overview of the contact points and of the critical points, providing the key necessary to calibrate action and communication plans focused on public's wishes. WHAT WE CAN DO FOR YOU Supporting Companies and Institutions in interactions with Customers, Employees and Stakeholders. Help them to understand how the products and services are really perceived and evaluated, inside and outside the Company. Identify the points of contact and the critical issues to be able to calibrate action and communication plans based on the wishes of people.