Segments of One works with the world's leading luxury, finance and not-for-profit organizations to develop individualized strategies for identifying, connecting and creating deep relationships with ultra-high net worth individuals. Utra-high net worth Individuals have distinct ways to spend, invest and donate their money and unique expectations of how they want to be engaged with. Our approach targets each individual client or donor as a segment of one. Using data and insights to gain a clear understanding of their passions and interests in order to develop a unique approach to engage them. We help our clients define the right brand positioning, identify the right target, design the best approach for each target, and then help deliver the approach