Lithuanian Direct Selling Association is a national voluntary not-profit trade association of the leading firms which manufacture and with the help of independent sellers/consultants distribute the products directly to the consumers outside of fixed retail locations (off-premises sales), for example at home, work or some other place. We aim to: -Promote the growth of direct selling and its recognition as an important method of distribution of goods and services to consumers in Lithuania. -Improve the image of direct selling and support direct selling as a legitimate way of individual business and additional income opportunities. -Promote fair competition and consumer rights protection and to ensure a favorable commercial and legal environment for the direct selling business. -Make membership a sign of quality for the market participants and customers that indicate the reliability of the company and the quality of its products and services. Member of the Association, i.e. companies working in the direct selling sector, and related direct sellers, promote the highest standards of direct selling and are required to follow the Codes of Ethics of the Lithuanian Direct Selling Association. The Code of Ethics set out the main principles in accordance to which the Direct Sellers and Direct Companies must act and behave in relation to each other and to a customer.