To hold the earth of Ireland in one’s own hands is to create a powerful connection between Irish Americans, their ancestors; and their homeland. Our vision with Handful of Home is to bring this powerful emotional connection to the US funeral industry market. We are creating a range of Irish earth products to allow Irish-Americans celebrate and memorialize the very roots of who they are at one of the most emotional moments in the course of their lives. Ultimately our goal is to build a strong tradition where Irish dirt is included as a standard part of every Irish-American memorialization ceremony.