Traditionally Indians have always relished maximizing return on investment on their assets, with a focus on re-use, re-cycle, and conservation. However, we are living in times when affluence and markets have spoilt people for choices, and hence people are changing their assets faster than before, generating trash more than ever. At LuxUp we see it as a threat to our future; and also see it as a business opportunity by providing economically viable, reliable, artistically beautiful engineered décor solutions. We believe the time has come for both businesses and consumers to chuck this unsustainable practice. Going forward we will have to bring our focus on 3Rs (Reduce, Reuse and Recycle) and 1U (Upcycle) for a sustainable lifestyle without compromising on design, style, quality, and functionality. At LuxUp, we create furniture and home decor products out of reclaimed materials - give them a second life, and/or organic materials that do not pollute the environment. Just because our products are made out of reclaimed materials, doesn't mean they have outdated looks. In fact, our products are modern, chic, functional, stylish, and customizable - Perfect for all households.