SOMEX Group, “Société Des Marchés Extérieurs”, is a Pan African service provider and Trading company, specialized in selling a wide range of consumer goods all over Africa for more than 50 years. • In addition to its core business, trading ethnic cotton fabrics, SOMEX activity is highly diversified and offers a large assortment of products and services. • The company is located on 3 continents, sells in more than 27 African countries. • In 2016, the company proceeded to a Management Buyout and introduced new shareholders as well as a new board of management. • The group developed a new vision, wishing to explore and invest in newly added value products, disruptive distribution channels, and digital technology, yet bearing in mind the reality of Africa and the company’s values built over the years.