AdAsia is the magazine for those who want to know more about the new directions Marketing is taking. Modern Marketing is all about the customer experience, about being focused on the individual or company you're talking to, about automation those processes if you're doing it at scale, and about the technology you need for that. This magazine will form a much-needed bridge between marketing and technology. The two cannot be separated any more, and that means that marketers need to become more familiar with all the new stuff that’s out there; and the numerous tech startups (and even the more established tech companies) need to become more familiar with the issues that are important in marketing. On both sides there’s still an enormous gap to bridge. Many marketers still think that the tech bit is something you leave to the techies after the real marketing work has been done. And many tech companies think that marketing is not for them. After all, if you build something nice, they will buy it anyway, won’t they? They won't. We have to draw them in. We're all marketers now. AdAsia will look in new directions, not only for subjects but also for writers. If you have something meaningful to contribute on marketing and tech, or on customer experience, or on content generation in the interactive age, or on anything that you think is relevant in the modern marketing world, you are welcome to join the club. All we ask is a clear point of view and an entertaining way of bringing it across. (We will help you with the entertaining bit.) After all, without entertainment we all die.