We believe that the behavioural sciences can have a tremendous and positive impact on society, influencing and nudging citizens to individual and societal benefit. We also believe that many people from all areas of Business and Government – such as marketing, security, human resources, design and policy professionals - need to get a grasp of the immensely valuable techniques that can nudge their customers, staff or citizens to better decision making, and ultimately to healthier and wealthier lives. Our online educational platform aims to create a community, and make it simple, affordable and achievable to gain this understanding with a fun, dynamic approach that’s open to anyone willing to learn. We’re constantly building on our content and community, and look forward to you becoming a part of it.