At Lucidream, we identify inspirational opportunities for our clients by balancing their unique advantages; technology, marketing channels, sourcing options and manufacturing capabilities. Exploring their presented opportunity, we discover and strategize innovative methods and solutions that add value to their business model. We develop, design, source and deliver integrated products, technology, intellectual property and marketing solutions. Our examination and exploration reveals insight and opportunities, culminating in seamless user experiences and interaction. Lucidream’s human-centered design process generates an extensive understanding of consumers in a specific product category. Our design research shapes decisions around product form, functionality, usage and intellectual property. We use these insights to create innovative concepts and provide superior experiences for our clients – and their customers. Lucidream is dedicated to bringing together modern and functional design in order to create products that are a pleasure to live with on many different levels. The distinguishing factor of any product is its added value in terms of functionality, ergonomics, environmental impact, aesthetics and economics. It must not only enhance the end-user’s quality of life, but offer added value at every stage of its lifecycle to anyone who comes into contact with it, from the manufacturer, to the distributor, the retailer and ultimately the consumer. The challenge of any project is striking the perfect balance between all these criteria, without compromising the essence of the product – that is, design.