GEL Proximity is the first Platform fully dedicated to last-mile Logistics. GEL is a tech connector that offers tens of thousands Pickup Points allowing consumers to choose between the proximity services offered by the main Italian operators.GEL repositions the customer at the heart of his logistics process, ensuring a better online shopping experience by introducing multiple delivery customization options to the cart. The dropout rate is significantly reduced, improving the revenue generated by the online experience. GEL Proximity is a Spin-Off capital company of the Politecnico di Milano which aims at the sustainability and growth of the eCommerce channel by offering the largest number of Proximity Logistic proposals and which demonstrate particular attention to the environment, urban logistics and reduction of emissions by favoring the parcel collecting system.