Kruse Acquisitions is a business brokerage and M&A firm working in: Sell-Side Engagements for companies wishing to maximize their return on investment through a strategic sale of the company. When we represent companies on the sell-side, our goal is to facilitate an auction environment in which the seller realizes the highest value by selling to the most qualified and fitting buyer. Click here for an excellent article exploring the nature of the auction and the differing perspectives and goals of buyers and sellers at the auction table. Buy-Side Engagements for strategic acquirers, private equity groups and individuals. If your goal is to acquire a company or companies, you needn't wait passively for deals to come to you. Such a strategy will most likely lead you to an auction table where the seller will be dictating the price and terms of the deal. When we represent buyers our goal is to facilitate the acquisition of companies not currently on the market--i.e. to facilitate proprietary deal flow to our clients. Click here to read an excellent article on the wisdom of having a buy-side acquisition strategy. Business Market Valuation Reports. A written report exploring current market conditions, pricing and terms of companies like yours that have sold or are currently being offered for sale.