The Objectives of the Alliance Are: • To facilitate standardization of processes within the industry. • To provide a medium through which joint initiatives among Alliance members may be facilitated. • To develop performance benchmarking for the membership. • To create a forum where remarketers manage their agenda of important industry topics. • To provide a mechanism for the sharing of ideas, knowledge, and best practices. • To encourage and support member adherence to the IARA Code of Ethics. • To share information on legislative and regulatory issues impacting the remarketing industry. • To provide a lobbying body to address legislative issues. • To provide a process of continuing education focused on the support of best practices in the remarketing industry with the stated goal of maximizing portfolio performance.