My Online Health Coach is a digital health organisation developing alcohol dependence digital solutions for healthcare professionals. Already proven to achieve lasting sobriety in the commercial world, an AI-powered solution is being developed to enable healthcare professionals have a cost effective, scalable and patient - friendly journey out of alcohol addiction. Alcohol abuse costs the UK an estimated 21.5bn per year. the impact of COVID-19 and lockdown has further exacerbated this problem with sales of alcohol increasing sharply, indicating there will be a need for a coherent service for people seeking help. At present, services are extremely variable, ranging from overstretched addiction counsellors in some areas, to simple recommendations to seek help from voluntary groups. The need for an effective and scalable solution has never been greater and the commercial FREEDOM programme described in the best-selling book, "Sober in Seven" gives an opportunity to develop a highly individualised patient journey, based on a process which has been proven to be highly effective.