FlipFlop is an online hotel reservation exchange platform that allows users to buy and/or sell hotel rooms between other users. A user can sell a hotel reservation that they booked with either a guarantee, or non-guarantee. FlipFlop gives sellers the opportunity to sell their unused hotel reservations and save money from cancellation fees. This creates a win-win situation for both parties because it can be used to offset the price of frequently changing travel plans, while give buyers great last minute deals on hotel rooms. FlipFlop is the first online hotel exchange platform that allows for “People Powered Pricing.” This means sellers can set their own prices for the hotel rooms they want to list. Hotel customers are given peace of mind when booking a reservation with FlipFlop by giving them a safety net to offload their reservation if need be and providing the best customer service in the industry.