LIFT provides marketing and technology services that help B2B companies improve results through digital demand generation, marketing automation, CRM and analytics. DEMAND GENERATION LIFT helps B2B companies create and optimize demand-gen strategies to reach their unique audience segments in the right place, at the right time, and with the right message, making the most of their marketing technology investment. MARKETING TECHNOLOGY Whether it's setting up automated nurture campaigns or integrating marketing programs with a CRM system, LIFT has the expertise in popular platforms including Eloqua, Marketo, Act-On, HubSpot, Salesforce and Dynamics. ANALYTICS AND OPTIMIZATION LIFT helps marketing organizations track every digital touch point, providing a 360-degree view of their audience throughout the buyer journey, including A/B and multivariate optimization strategies that lift response rates and drive results.