Future Tonic is an innovation consulting and training agency that helps companies innovate by applying a future-focused and human-centred approach to design. Our human-centred approach ensures that companies are delivering something that people want to engage with and promote. Our future-focussed perspective enables companies to understand the forces that will shape markets, consumers and companies in the next 5 to 10 years. This combined approach (design thinking + future forces) helps companies to manage the risks of innovation while future-proofing their products and services. WHAT WE DO We create practical tools--such as bespoke trends frameworks, future personas, robust customer insights, and tailored training programmes--that empower organisations to innovate. We also: * Conduct ethnographic research and trends research * Train teams how to translate consumer research and trends into actionable insights * Embed a culture of innovation into organisations KEY SERVICES *Innovation workshops & roadmapping *Trends forecasting & ethnographic research *Concept generation & testing *Innovation training, public & private courses