I’m Free Walking Tours have changed the way tourists connect with a city and its people by offering high volume and low barrier to entry walking tours within the centre of Sydney and Melbourne. Successfully monetising the ‘Free economy’ by operating solely on a pay-what-you-want basis. I’m Free offers high quality, genuine and honest products. Joined by a team of 30 passionate local guiding staff it has seen it grow to the largest walking tour company in Australia with 100,000 clients toured in the 2019 financial year.