Creative Design Industries is responsible for the global design, development, sales and distribution of the CR7, Cristiano Ronaldo denim collection. Our goal is to bring Cristiano Ronaldo’s aim, to establish the CR7 brand in the global apparel industry, to life. Creative Design Industries is part of a privately held group of companies with a yearly turnover of 1,3 billion USD. All team members in Amsterdam have been selected based on their long-term experience in the apparel industry as well as on their believe in the potential of the CR7 brand. The combination of a financially strong organization, the dedication of the Creative Design Industries staff and the global brand name recognition are the base to ensure Cristiano Ronaldo’s latest professional target, to create a true lifestyle brand, will be fulfilled. CR7 Denim is inspired by Cristiano Ronaldo’s attitude towards life. It’s all about being committed. Having attention to detail, being disciplined yet never forgetting to enjoy and have fun in search for perfection. Because perfection should be fun. A concept, which Cristiano Ronaldo wants to share with the millions who follow him worldwide. The denim collection thrives to have a modern look. Enhancing an urban and metropolitan statement by focusing on movement. The use of fabrics and fits consistently supports that and as such securing comfort during multiple end uses.