The only Italian event dedicated exclusively to the beverage industry and the world of mixology. Against the historic backdrop of the Palazzo dei Congressi in Rome, it brings together thousands of brands and industry players. It is aimed at the entire world of hospitality and discerning consumers. Italy, a leader in the hospitality sector, becomes a benchmark on an international scale through this event. At the time when hospitality and enjoyment are the central "products" in everyone's lives.