UNIT was born from the love of riding and art, and the idea that two vastly different interests could not only co-exist but feed and grow from each other. The concept was created on a whim; with its now iconic symbol based upon the moment of ignition within the centre of a spark plug. From a sketch to a screen print, scraped together on the back of a minimal investment, UNIT's unique offering and message saw it grow organically. It started at local BMX and MX haunts before expanding outwards to where it now stands, a globally-recognised brand.