Southpaw Productions is a public relations, pubiic affairs and text localization agency. It was founded in 2005 and provides comprehensive services to companies seeking support for brand communications, regulatory/legislative communications and copywriting/text adaptation of marketing materials. Southpaw operates primarily on the Czech market. However, it also works regularly with partner networks on projects in Hungary, Poland, Romania and Slovakia. The agency specializes mainly in the following communications/legislative practice areas: ICT, education and training, HR and personnel development, healthcare and banking/finance. Important agency clients include EMC Corp., PayPal, University of New York in Prague (UNYP), Altron Group and Image Lab. The agency's approach to communications services focuses on full analysis of its clients' media presence and their specific communications needs and the target audiences they need to address. After that, the agency proposes to clients a relevant communications mix consisting of an array of comms tools (standard press office, interviews, informal meetings,blogs, social media presence, advocacy partnerships, thought leadership initiatives, etc.). We place primary emphasis on the personal aspect of communications, helping clients hone their story-telling abilities and forge informal relationships with journalists based on delivery of compelling, credible information. Southpaw's added value for clients is its ability to combine regulatory/public affairs counsel with external corporate communications efforts. This allows us to help engage our clients in civic and/or regulatory initiatives the support and speak to their roles as good corporate citizens.