With IT solutions at the top of the list of many company’s major expenditures, purchasing decisions are not made lightly. Relying on cold calling to secure new business is like asking your sales staff to find needles in a haystack. Interactive Research Communications (iRc) is a U.S.–based company specializing in providing lead generation services within the technology sector. Our success is based on over a decade of experience in the industry which has allowed us to carefully hone our winning formula: Proprietary Market Intelligence… which is continually refreshed through ongoing call verification and surveying, allowing us to capture not just contact info, but also install base, upcoming IT initiatives in the planning stage, budget cycles, procurement process and key decision makers. “Best in Class” Telesales Professionals… which results from our all-virtual infrastructure, creating a limitless recruiting pool throughout North America and Australia. Ongoing Training and Development Programs… which keep our telesales professionals proficient in the ever-changing technology landscape, allowing for meaningful and insightful dialogue with all levels of management. Outstanding Virtual Infrastructure…. Which provides precise “real time” management and reporting of campaign activities and results, 24/7/365. As a virtual extension of your sales team, we’ll work diligently to provide you with the kind of business intelligence and demand generation support you need to advance your pipeline and increase ROI.