The History of Advertising Trust (HAT) was founded in 1976 and registered as a charity in 1978 (no. 276194). During the past four decades HAT’s remit has spread to embrace all forms of brand communications including retail marketing, traditional and new media, direct marketing and public relations. Due to the vision and foresight of HAT’s founders and Trustees, as well as the continued financial support from industry bodies and individuals over the years, HAT’s unique resources have been continually updated to meet the research needs and new technologies of the 21st century. HAT has grown impressively since its early days at temporary premises in London, courtesy of The Advertising Association. From there it moved to Butler's Wharf, London for a number of years and first came to Raveningham, Norfolk in 1992. The steady growth of the archive collections since then has seen a parallel growth in the size of our premises. Following the commissioning of two more archive rooms in 2016 we now have over 8000 square feet of dedicated space, embracing high density mobile shelving for more efficient storage. The Michael Cudlipp Research and Study Centre is named after former Director, Michael Cudlipp (1992-2004). HAT's mission is to promote learning and creative excellence by preserving and celebrating the advertising heritage of the UK. This includes cataloguing and preservation work to the highest possible standard that enables access to all for study and research. HAT also offers a developing portfolio of on-line image galleries for the benefit and enjoyment of researchers and the public. http://www.hatads.org.uk/about/default.aspx