Words2Win helps companies to win more business by articulating their business value, and developing sales content that gets their message heard, understood and actioned. Words2Win offers: - End to end RFP response management - articulating win themes, managing input from a range of contributors, to writing the executive summary - Sales documents - proposals, brochures, flyers - Case studies - customer success stories that help close new business - Articles - LinkedIn profiles and CVs - Presentation content - Presentation delivery coaching Word2Win is owned and managed by Carol Benton. Carol combines the two sets of skills needed to produce effective business communication; world class sales experience and a talent for communicating in writing. Carol has a skill for ‘translation’ – taking an idea and representing it in the most appropriate form for the audience. She can quickly get to the heart of what a solution offers and then she helps her clients translate from ‘what we do’ to ‘what benefits the client’. She has a passion for effective communication and a drive to find the words to communicate to people in terms that mean the most to them. She is a highly capable public speaker and qualified as a Competent Toastmaster with Toastmasters International. Above all, Carol believes that language is a powerful business tool and wants to help her clients use Words to Win.