In 2013, Aidan founded EMGN.com, which would go on to become New Zealand’s fastest growing and largest entertainment website. EMGN sought to provide a mental vacation for anyone, anywhere, at anytime by producing and distributing ‘mind candy’; entertainment content consumed via a mobile website. They believed that providing people with micro breaks during their day would improve the productivity for their audience, and this is what they leveraged to grow. EMGN’s growth was unique. Within its first year, EMGN was a global, multi-million dollar business. It’s traffic volume ranked it within the Top 10 US mobile websites and the top 500 global sites on the Alexa.com rankings. That growth continued both exponential and profitably for three more years without the need to raise any external capital. This is what makes Aidans’ experience very different from the ‘norm’ in the world of start up. Aidan took a practical and scientific approach to all aspects of the business and it was this approach that led to an innovative company, high growth startup. Following the successful exit of EMGN.com in 2017, Aidan began to provide both capital and realistic advice to founders of high growth businesses looking to take their ventures to the world. He now works with founds all over the world to take their business global, is a published author, and content creator.