We are writers who help individuals and organisations, in business and politics, make better and more effective arguments. We were founded in 2018 by Philip Collins, formerly chief speechwriter to Tony Blair, now a columnist at The Times and a leading authority on - and practitioner of - rhetoric: the art and analysis of persuasion. We have worked with leaders in FTSE and Fortune 100 companies, leading nonprofits and in politics - always and only working with those whose arguments we wish to advance.