Our driving purpose is to offer solutions through core technologies that improve your cycling experience. Often these problems have not been widely recognized, leading to groundbreaking, innovative solutions. ROTOR's trademark products integrate our signature “out-of-the-box” engineering solutions, while our function-per-feature philosophy distinguishes them from the competition. Our original “ROTOR box” bicycle established ROTOR's reputation for no-holes-barred innovation. It was the first product to successfully eliminate the dead spots in the pedal stroke, with its conceptual purpose eventually giving birth to our paradigm-changing oval Q-Rings. ROTOR's in house manufacturing capacity and know-how offer the highest possible quality to cyclists using our products, whether they are on one of our long lists of world champions or a recreational weekend warrior. Each and every ROTOR product is designed with intense attention given to aesthetic details to ensure they please both your legs and eyes. Extensive lab tests are carried out to ensure reliability and safety, with real world testing by many of the world's leading athletes. The feedback we receive from these athletes accelerates the evolution of each product before and after it hits the shelf.