EuRA, the European Relocation Association, was formed in 1998 with the aim of promoting the benefits of professionally managed relocation and mobility services to companies with globally mobile employees. The relocation process is one of the most difficult times for an employee or family involving intense change on a work, life and cultural basis. Professional relocation suppliers not only save companies money, in that they have a far greater ability to accurately negotiate expenses on behalf of their clients, they also provide a seamless transition for the employee from one role to the next, promoting effective and swift productivity for the company. The impact on families is also profound. Children being globally transitioned face enormous challenges and relocation companies work with the family, schools and employer to smooth this process.