Woodsford Capital Management Pte Ltd (WCM) is a leading asset management company specializing in global asset allocation and ETF based investments. We believe that we are unique in that we adopt an evidentialist investment philosophy. The origin of Evidentialism can be traced back to 1877 when the English philosopher William K Clifford wrote in his masterpiece, “The Ethics of Belief”, that “It is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence”. Years of observation, study and experience of financial markets have led us to the inescapable conclusion that an evidentialist approach is best-suited to defend investors against the two predominant threats to long-term returns — the predatory nature of the financial services industry, and an investor’s hard-wired behavioural biases.