Dr Michael Weibel and Prof. Dr Christian Belz founded the Center for Industrial Marketing St. Gallen AG in 2014. It is a spin-off from the Institute of Marketing of the University of St. Gallen. The center supports nationally and internationally important industrial and service enterprises as well as public offices across various topics of corporate management. The consulting firm covers all strategically relevant topics of business-to-business affairs that contribute to the customer’s success. The service portfolio covers anything from the strategic orientation in business-to-business affairs and distribution over to implementing new business models, processes, organizational structures and technology strategies.