AAI is the only organisation solely focused on representing and furthering the interests of advertisers in Ireland and is the authoritative voice of industry on commercial communication issues of concern to advertisers, both at a national and EU level. AAI also represents advertisers on the board of the Advertising Standards Authority for Ireland as well as being actively involved with a wide range of other regulatory bodies and interest groups such as The Broadcasting Authority of Ireland, Alcohol Beverage Federation of Ireland (ABFI), Food and Drink Industry Ireland (FDII), The Department of Health and Children, The Department of Finance and many others. AAI is a member of the World Federation of Advertisers (www.wfanet.org)