Kani Rush, derived from the name of a village in Kurdistan province, it means Black River, started its activity in 2002 in the field of men's casual clothing. This brand has advanced its style and context with an innovative approach and with the aim of following the example of other brands in this field. Also, one of the notable points in mineral beech is the use of natural materials and the least amount of synthetic materials in its products, and based on this approach, it tries to provide the highest quality and excellent durability, as well as the least waste in its products, and such a method Makes less use of natural resources and more respect for nature. Kani Rush brand is currently operating with 10 store branches throughout Iran and will add products for women to the collection in the coming years. The main color of this brand is navy blue and amber and also in its products it pays a lot of attention to all the details of clothes and colorful products. As it is clear from the brand name, the colorfulness of mineral beech products and attention to this issue originated from beautiful and colorful nature Kurdistan and the clothes of that region. The important point in Kani Rush is to be influenced by Iranian architecture, which we see by seeing the products and decorations and other touch points of customer