We are driven by the people’s opinion, professional curiosity and pride in tradition we create modern lifestyle products for the free and conscious consumer. Our core principles and key issues form the launch pad from which we intend to future-proof your lifestyle products and form the basis of free choice. To ensure a democratic foundation for our existence, we have formed an expert panel consisting of the people. You chart the course for all our endeavours. We believe that a flat structure ensures transparency, simplicity and room for creative cooperation throughout the ministry’s work. Our agenda, our vision and our key issues chart the course for what we do, where we are going and what we believe in.