Soptle is a micro SaaS-led B2B retail commerce platform that helps small and large fmcg businesses distribute products by using its network of active retailers across India. The startup aims to streamline the supply chain by giving manufacturers access to countrywide distribution. It's revolutionising the retail ecosystem by enabling manufacturers to serve its retailers better and improve manufacturer’s income by providing access to countrywide distribution at a scale through its existing tech-enabled S&D channel cum market linkages. Their ability to scale rapidly using technology while being capital efficient is unique. Soptle’s SaaS-led approach has transformed the way in which manufacturers, distributors/wholesalers and retailers carry out their business.